Ethiopia
- Origin
- Ethiopia — the birthplace of coffee
- Altitude
- 2,000-2,200 M
- Varietal
- Local Heirloom - Sidamo
- Process
- Natural and Sun Dried
- Roast
- Light roast
- Tasting notes
- Berries · florals · bright aromatics
- Our reference cup
- Filter · 1:16.5 · medium-fine grind · 96°C
- Rest window
- Days 4–14 after roast — roasted to order, it peaks at your place
Brew it differently? Trade notes with Stefan ↓
Where this coffee comes from
Coffee is widely believed to have originated in Ethiopia — a country where it represents far more than an agricultural product. It is woven into daily life, ceremony, and centuries-old tradition. As Ethiopia’s leading export, coffee supports the livelihoods of more than 15 million smallholder farmers and workers across the sector, forming the backbone of entire communities.
This particular coffee is cultivated in the Oromia region on small family-owned farms and brought together through a local cooperative. The cherries are carefully harvested and traditionally processed using the natural (dry) method, allowing the fruit to dry around the bean under the Ethiopian sun. This time-honored approach enhances sweetness, body, and aromatic complexity, resulting in a beautifully expressive cup.
The combination of high-altitude growing conditions, fertile soil, and meticulous hand selection gives this coffee clarity and depth. Expect a vibrant profile with layered fruit notes, gentle sweetness, and a smooth, lingering finish — a true reflection of Ethiopia’s heritage and craftsmanship.
Who it's for
- For pour-over and filter fans
- For fruity, floral cups
- For more adventurous palates
Shipping & returns
Roasted Fresh to Order — Every order is a 100% custom product, roasted after you place it.
Free Shipping on orders over $35 (contiguous US). Orders under $35 — shipping calculated at checkout.
Processing: 3–5 business days (longer during holidays). Shipping: 2–5 business days after processing. Total: 5–10 business days.
Carriers: USPS (1 bag: First Class, 2-8 bags: Priority Mail) or UPS (9+ bags: Ground).
International: Available via USPS First Class International. Rates at checkout. Cannot be guaranteed for delivery time. Non-refundable once shipped. Import duties/taxes are buyer's responsibility.
Expedited Shipping: Not available. The roast-to-order process requires a minimum of 3 business days.
Tracking: You'll receive an email with tracking once shipped. "Pre-shipment" status means next pickup is pending.
Adjust your coffee — you don’t have to start over.
WHAT MAKES THIS DIFFERENT
Adira sends you the starting settings for your gear.
A new bag usually means re-dialing your grinder from zero — burning through cup after cup just to find a usable starting point. Tell us your gear once. We build the recipe for your exact kit, and learn your taste as you go.
Your recipe for this coffee
Built for your exact grinder & brewer — so you nail it from the first cups, not the whole bag.
We save your gear so every Adira coffee comes pre-dialed for you — and we keep refining it together as we learn your taste.
One-time · roasted after you order · your recipe saved with it
Cup not right? Dial it in →
The Dialed-In Guarantee: nail it within your first few cups — or Stefan dials it in with you personally.
Save this recipe to My Cup
We’ll save your gear and this recipe to your My Cup account, email you a copy, and help you dial in as you go. (It lives in your account & inbox — there’s no paper card in the bag.)
✓ Saved to My Cup — check your inbox for the full recipe card.
REAL EXPERIENCE · REAL KITCHENS
Watched over 2 million times on Instagram
Real cups, real kitchens — @adiracoffeeus
REAL QUESTIONS · FROM THE COMMENTS ON OUR ADS
People ask. We answer.
See the original ↗
“None — just the bean. No flavorings, no fillers, no oils.”
See the original ↗
“We cup every batch before it ships — bad roast on good beans is still a bad cup.”
Word-for-word from the comments on our Facebook ads — answered by Stefan.
WHO ROASTS THIS
Two Bulgarians. One American coffee aisle.
We’re Stefan and Ekaterina. Coffee came into our lives in Sofia — we learned the craft together in a small kitchen, long before we ever thought about a business.
Then came the American coffee aisle. Sixty bags on the shelf, most asking you to trust the label — half called “premium” with nothing to back it up. None of them told us who grew the beans, or were roasted for the cup in front of you. We couldn’t find the coffee we wanted — so we built it.
Specialty-grade only. Named cooperatives on every label. Roasted in California within days of your order. Not a brand — just the bag we’d actually brew, the one that should have been on the shelf all along.
— Stefan & Ekaterina, founders