Ethiopia
For pour-over and Chemex drinkers who want something bright and fruity. Berries, florals and caramel in a light roast.
Light roast · Caramel, Vanilla, Floral, Berry
Ethiopia, the birthplace of coffee — berries, florals and bright aromatics that open up on a slow pour-over.
“If you brew by hand and like fruit in the cup, this is the one.”— Stefan, co-founder
Coffee details
- Roast
- Light roast
- Tasting notes
- Caramel, Vanilla, Floral, Berry
- Region
- Ethiopia — the birthplace of coffee
- Process
- Natural and Sun Dried
Where this coffee comes from
Coffee is widely believed to have originated in Ethiopia — a country where it represents far more than an agricultural product. It is woven into daily life, ceremony, and centuries-old tradition. As Ethiopia’s leading export, coffee supports the livelihoods of more than 15 million smallholder farmers and workers across the sector, forming the backbone of entire communities.
This particular coffee is cultivated in the Oromia region on small family-owned farms and brought together through a local cooperative. The cherries are carefully harvested and traditionally processed using the natural (dry) method, allowing the fruit to dry around the bean under the Ethiopian sun. This time-honored approach enhances sweetness, body, and aromatic complexity, resulting in a beautifully expressive cup.
The combination of high-altitude growing conditions, fertile soil, and meticulous hand selection gives this coffee clarity and depth. Expect a vibrant profile with layered fruit notes, gentle sweetness, and a smooth, lingering finish — a true reflection of Ethiopia’s heritage and craftsmanship.
Shipping & returns
Roasted after you order
We don't keep bags sitting on a shelf. Your coffee goes into the roaster after you place your order — which is why it arrives tasting the way coffee is supposed to, and why it takes a few days longer than something pulled off a warehouse rack.
Free shipping
• Your first bag ships free — the code is applied for you at checkout.
• Orders over $35 ship free, always.
• On the Coffee Plan, every delivery ships free.
• Otherwise, shipping is a flat $3.
When it arrives
Roasting & packing: ~3 business days (a little longer around holidays)
In transit: 2–3 business days
Total: 3-7 business days — coffee at peak flavor, not warehouse-aged.
No expedited shipping
We can't rush a roast. That 3-day minimum is the roasting, resting and
packing — skipping it would mean sending you coffee that isn't ready.
Carriers
USPS for most orders (First Class for a single bag, Priority Mail for
2–8 bags), UPS Ground for larger orders (9+ bags).
Tracking
You'll get an email with tracking the moment your order ships. If it
shows "Pre-shipment," your box is packed and waiting for the next
carrier pickup.
International is not available
Something wrong with your delivery?
Damaged box, wrong item, or tracking says delivered and it isn't there —
email info@adiracoffee.com and we'll make it right. Please don't ship
coffee back to us; see our Refund policy.
Contact
info@adiracoffee.com — include your order number. We answer, usually
within a day.
Adjust your coffee — you don’t have to start over.
HELP WHEN YOU NEED IT
You don’t have to figure it out alone.
Tell us how you brew, and we’ll email you a starting recipe. If the cup tastes too bitter, too sour or too weak, reply and tell us what happened — Stefan will help you work through the adjustment. The recipe is a starting point; your taste is what we’re working toward.
Get help with my brew ↓
Your recipe for this coffee
A starting point for your grinder and brewer — close on the first cups, then one small adjustment if you need it.
We save your gear so every Adira coffee comes with a starting recipe for it — and we refine it together as we learn your taste.
See the full brew steps →
One-time · roasted after you order · your recipe saved with it
Cup not right? Dial it in →
Not right on the first cups? Email Stefan. He helps you adjust it, usually within a day.
Save this recipe to My Cup
We’ll save your gear and this recipe to your My Cup account, email you a copy, and help you adjust as you go. It lives in your account and inbox — there is no paper card in the bag.
✓ Saved to My Cup — check your inbox for the full recipe card.
REAL EXPERIENCE · REAL KITCHENS
Watched over 2 million times on Instagram
Real cups, real kitchens — @adiracoffeeus
REAL QUESTIONS · FROM THE COMMENTS ON OUR ADS
People ask. We answer.
See the original ↗
“None — just the bean. No flavorings, no fillers, no oils.”
See the original ↗
“We cup every batch before it ships — bad roast on good beans is still a bad cup.”
Word-for-word from the comments on our Facebook ads — answered by Stefan.
A few things to know before your first bag.
- Do I need an espresso machine?
- No. Ethiopia also works for drip coffee, pour-over, French press and moka pot. Choose the grind for your brewer.
- Are the flavors added?
- No. The tasting notes describe how the coffee tastes. The ingredient is coffee.
- Do I have to subscribe?
- No. Buy one bag whenever you like. The Adira Club is free and asks nothing of you; Autopilot is a separate switch you can turn on or off any time.
- What if my first cup tastes off?
- Email us with your brewing method and what you noticed. We’ll help you adjust your recipe.
- Where will I find my recipe?
- In your email. There is no printed recipe card in the bag.
- When will it arrive?
- Roasted after you order and at your door in 3–7 business days. Refund policy →
Ready to make your next cup?Choose my Ethiopia
WHO ROASTS THIS
Two Bulgarians. One American coffee aisle.
We’re Stefan and Ekaterina. Coffee came into our lives in Sofia — we learned the craft together in a small kitchen, long before we ever thought about a business.
Then came the American coffee aisle. Sixty bags on the shelf, most asking you to trust the label — half called “premium” with nothing to back it up. None of them told us who grew the beans, or were roasted for the cup in front of you. We couldn’t find the coffee we wanted — so we built it.
So we built the coffee we wanted at home: roasted after you order in California, with a starting recipe for the machine you already own, and the two of us a reply away if a cup isn’t right. Every bag also pours free coffee for young leaders at gatherings in Bulgaria — one more reason, if that matters to you.
— Stefan & Ekaterina, founders