Ethiopia

Light roast · Caramel, Vanilla, Floral, Berry

Ethiopia, the birthplace of coffee — berries, florals and bright aromatics that open up on a slow pour-over.

Black coffee bag with a white label featuring 'Adira Ethiopia-Natural' brand on a white background
Loved by everyday coffee drinkers
“You can taste the quality in every sip. Smooth, balanced, and just so satisfying — I’m obsessed.”
Weight
Grind

Not sure? Whole bean stays freshest — pick ground only if you don’t have a grinder.

Free shipping on 1st bag — auto-applied

Arrives with the settings for your machine — see yours

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  • Roasted to order
  • First cup off? A real person helps you fix it

15% OFFMake it a pair — your 2nd bag is 15% off, applied automatically.

Bonus — the starting settings for your machine, sent with your order. Set your gear ↓

Coffee details
Roast
Light roast
Tasting notes
Caramel, Vanilla, Floral, Berry
Region
Ethiopia — the birthplace of coffee
Process
Natural and Sun Dried
Where this coffee comes from

Coffee is widely believed to have originated in Ethiopia — a country where it represents far more than an agricultural product. It is woven into daily life, ceremony, and centuries-old tradition. As Ethiopia’s leading export, coffee supports the livelihoods of more than 15 million smallholder farmers and workers across the sector, forming the backbone of entire communities.

This particular coffee is cultivated in the Oromia region on small family-owned farms and brought together through a local cooperative. The cherries are carefully harvested and traditionally processed using the natural (dry) method, allowing the fruit to dry around the bean under the Ethiopian sun. This time-honored approach enhances sweetness, body, and aromatic complexity, resulting in a beautifully expressive cup.

The combination of high-altitude growing conditions, fertile soil, and meticulous hand selection gives this coffee clarity and depth. Expect a vibrant profile with layered fruit notes, gentle sweetness, and a smooth, lingering finish — a true reflection of Ethiopia’s heritage and craftsmanship.

Shipping & returns

Roasted after you order

We don't keep bags sitting on a shelf. Your coffee goes into the roaster after you place your order — which is why it arrives tasting the way coffee is supposed to, and why it takes a few days longer than something pulled off a warehouse rack.

Free shipping

• Your first bag ships free — the code is applied for you at checkout.
• Orders over $35 ship free, always.
• On the Coffee Plan, every delivery ships free.
• Otherwise, shipping is a flat $3.

When it arrives

Roasting & packing: 3–5 business days (a little longer around holidays)
In transit: 2–5 business days
Total: 5–10 business days — coffee at peak flavor, not warehouse-aged.

No expedited shipping

We can't rush a roast. That 3-day minimum is the roasting, resting and
packing — skipping it would mean sending you coffee that isn't ready.

Carriers

USPS for most orders (First Class for a single bag, Priority Mail for
2–8 bags), UPS Ground for larger orders (9+ bags).

Tracking

You'll get an email with tracking the moment your order ships. If it
shows "Pre-shipment," your box is packed and waiting for the next
carrier pickup.

International is not available

Something wrong with your delivery?

Damaged box, wrong item, or tracking says delivered and it isn't there —
email info@adiracoffee.com and we'll make it right. Please don't ship
coffee back to us; see our Refund policy.

Contact

info@adiracoffee.com — include your order number. We answer, usually
within a day.

Read the full shipping policy →

YOUR FIRST CUP

Tell us your machine. We’ll tell you the settings.

Your recipe comes with the order — no wasted bags figuring it out.

Show my settings ↓

Your recipe for this coffee

Built for your exact grinder & brewer — so you nail it from the first cups, not the whole bag.

REAL EXPERIENCE · REAL KITCHENS

Watched over 2 million times on Instagram

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Real cups, real kitchens — @adiracoffeeus

REAL QUESTIONS · FROM THE COMMENTS ON OUR ADS

People ask. We answer.

Miguel asks what is added to the coffee — Facebook comment See the original ↗

“None — just the bean. No flavorings, no fillers, no oils.”

Our reply to Miguel A. — asking what’s added to the coffee

Philip on bad roasts — Facebook comment See the original ↗

“We cup every batch before it ships — bad roast on good beans is still a bad cup.”

Our reply to Philip D. — on bad roasts

Word-for-word from the comments on our Facebook ads — answered by Stefan.

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Stefan & Ekaterina

WHO ROASTS THIS

Two Bulgarians. One American coffee aisle.

We’re Stefan and Ekaterina. Coffee came into our lives in Sofia — we learned the craft together in a small kitchen, long before we ever thought about a business.

Then came the American coffee aisle. Sixty bags on the shelf, most asking you to trust the label — half called “premium” with nothing to back it up. None of them told us who grew the beans, or were roasted for the cup in front of you. We couldn’t find the coffee we wanted — so we built it.

Specialty-grade only. Named cooperatives on every label. Roasted in California within days of your order. Not a brand — just the bag we’d actually brew, the one that should have been on the shelf all along.

— Stefan & Ekaterina, founders

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What people are saying

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