Twenty years ago I didn’t drink coffee. Ekaterina did. I started because of her — I wanted to impress her, and making her a good cup seemed like the way. So I learned: one grinder, one machine, the dose weighed by hand in a small kitchen in Sofia, cup after cup, until it became a cup we both looked forward to.

That feeling is what Adira is built on. Somewhere along the way the coffee we could buy stopped giving it to us: bags that were old or dressed up with words like “premium”, and even the good ones handed you the beans and walked away. Making the coffee you actually want at home felt like a hobby you had to take up.

So we built the coffee company we wished we’d found: coffee roasted after you order, a simple starting recipe for the machine you already own, and a person to write to when a cup isn’t right. Not to turn you into a barista — so that the coffee you look forward to is the one you make yourself.

That’s what we want for you. Your favorite coffee place could be your kitchen.

— Stefan & Ekaterina, founders of Adira