Black coffee bag with a blue label featuring Indonesia 'Adira Sumatra' branding and Sumatra coffee description.

Sumatra

What people pick in our taste quiz

Chocolatey 48%
Smooth 44%
Fruity 8%

The flavor most people reach for.

Roast
Dark roast
Tasting notes
Deep · earthy · heavy body
Selected for you: Whole Bean / 12oz

🚚 Free shipping on your first bag — code is applied for you at checkout.

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Watched over 2 million times on Instagram

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Bonus — a starting dial-in recipe for your machine & grinder, saved to your account. Set your gear ↓

Coffee Details
Dark roast
RegionSumatra, Indonesia
ProcessWet-hulled
Altitude1,000 - 1,500 MASL
Rest windowDays 7–21 after roast
Reference cupFrench press · 1:15 · coarse · 4 min

Sensations

Black TeaBrown SpiceCitru

Bean Varietal

CatimorTypica
Where this coffee comes from

The unique microclimates of Sumatra encourage slow cherry development, producing coffees with distinctive earthy depth and layered complexity. Coffee is a cornerstone crop in the region, providing income for thousands of smallholder farmers across remote villages. Produced by smallholder farmers who typically cultivate coffee on 1–2 hectare plots, this coffee is part of a long tradition of community-driven agriculture. Farmers often hand-pulp and ferment the coffee locally, using simple methods passed down through generations. Many communities invest in shade-tree planting and soil stewardship to maintain long-term productivity and protect their surrounding ecosystems. This lot is classified as GR1 DP (Grade 1, Double Picked) meaning it has undergone careful hand-sorting twice to meet the highest quality standard for export. It is processed using wet-hulling (Giling Basah), a traditional Indonesian method where parchment coffee is hulled at a higher moisture content than fully washed coffees. This unique step, combined with Sumatra’s humid climate, contributes to the region’s hallmark profile: syrupy body, deep spice notes, and tea-like finish.

Who it's for
  • For bold, full-bodied lovers
  • For French press and espresso
  • For deep, earthy cups
Shipping & returns

 

Roasted Fresh to Order — Every order is a 100% custom product, roasted after you place it.

Free Shipping on orders over $35 (contiguous US). Orders under $35 — shipping calculated at checkout.

Processing: 3–5 business days (longer during holidays). Shipping: 2–5 business days after processing. Total: 5–10 business days.

Carriers: USPS (1 bag: First Class, 2-8 bags: Priority Mail) or UPS (9+ bags: Ground).

International: Available via USPS First Class International. Rates at checkout. Cannot be guaranteed for delivery time. Non-refundable once shipped. Import duties/taxes are buyer's responsibility.

Expedited Shipping: Not available. The roast-to-order process requires a minimum of 3 business days.

Tracking: You'll receive an email with tracking once shipped. "Pre-shipment" status means next pickup is pending.

Read the full shipping policy →

WHAT MAKES THIS DIFFERENT

Adira sends you the starting settings for your gear.

A new bag usually means re-dialing your grinder from zero — burning through cup after cup just to find a usable starting point. Tell us your gear once. We build the recipe for your exact kit, and learn your taste as you go.

Your recipe for this coffee

Built for your exact grinder & brewer — so you nail it from the first cups, not the whole bag.

REAL EXPERIENCE · REAL KITCHENS

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Real cups, real kitchens — @adiracoffeeus

REAL QUESTIONS · FROM THE COMMENTS ON OUR ADS

People ask. We answer.

Miguel asks what is added to the coffee — Facebook comment See the original ↗

“None — just the bean. No flavorings, no fillers, no oils.”

Our reply to Miguel A. — asking what’s added to the coffee

Philip on bad roasts — Facebook comment See the original ↗

“We cup every batch before it ships — bad roast on good beans is still a bad cup.”

Our reply to Philip D. — on bad roasts

Word-for-word from the comments on our Facebook ads — answered by Stefan.

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Stefan & Ekaterina

WHO ROASTS THIS

Two Bulgarians. One American coffee aisle.

We’re Stefan and Ekaterina. Coffee came into our lives in Sofia — we learned the craft together in a small kitchen, long before we ever thought about a business.

Then came the American coffee aisle. Sixty bags on the shelf, most asking you to trust the label — half called “premium” with nothing to back it up. None of them told us who grew the beans, or were roasted for the cup in front of you. We couldn’t find the coffee we wanted — so we built it.

Specialty-grade only. Named cooperatives on every label. Roasted in California within days of your order. Not a brand — just the bag we’d actually brew, the one that should have been on the shelf all along.

— Stefan & Ekaterina, founders

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