New to Adira? Start here
Start with Adira Blend.
Stop wasting half the bag dialing it in. Adira Blend ships fresh-roasted from California, and the starting recipe for your exact machine and grinder lands straight in your inbox — so your first cups land close, smooth and never bitter.
🚚 First bag ships free with code FIRSTBAG · No subscription required · Roasted after you order
Most coffee is sold blind.
The bag knows nothing about your machine, your grinder, or your hands — so you pay for the guessing: wrong grind, wrong ratio, half the bag gone before it finally tastes right. Adira is dialed-in coffee — the starting recipe for your exact machine and grinder arrives by email with every order, with Stefan a reply away until it tastes right.
Our recommended first bag
Adira Blend
- TasteDark chocolate, smooth body, never bitter
- Best forEspresso, drip, moka pot & milk drinks
- RoastDark — bold, not burnt
- ShipsRoasted after you order, fresh from California
- IncludedA starting recipe for your machine & grinder — sent by email
First bag ships free with code FIRSTBAG
Real cups · real kitchens
Watched over 2 million times on Instagram
Real questions · from the comments on our ads
People ask. We answer.
See the original ↗
“The bean changes the cup more than the brewer once you’re past the basics.”
See the original ↗
“None — just the bean. No flavorings, no fillers, no oils.”
See the original ↗
“We cup every batch before it ships — bad roast on good beans is still a bad cup.”
Word-for-word from the comments on our Facebook ads — answered by Stefan.
The Dialed-In Guarantee
If your first cups don’t taste right, email us. Stefan will help you adjust your grind, dose and ratio — personally. Real help from a real person, until your setup is dialed in.
Two Bulgarians. One better first bag.
We’re Stefan & Ekaterina. We couldn’t find a bag we actually wanted to brew every morning — so we built it: specialty-grade, roasted to order in California, and sent with the recipe we’d use ourselves.
— Stefan & Ekaterina, founders