Two Bulgarians. One American coffee aisle. We had to fix it.
Where we grew up, you had three coffee brands on the shelf. In America we found a hundred — all bad. So we built Adira. The bag we'd actually drink.
Adira Blend - best-selling dark roast drip/espresso
Smooth. Chocolate-leaning. Low-bitter. Works black. Works in milk. Tomorrow morning and the morning after. The Blend we'd brew in Sofia — made for your kitchen here.
Stefan & Ekaterina
Cupping every lot before we say yes
Green beans from named cooperatives
Roasted to order — California
We're Stefan & Ekaterina. We built Adira from a kitchen in Sofia.
I didn't grow up with coffee. It came into my life in my early twenties — through Ekaterina, the woman who became my wife. We learned the craft together in a kitchen in Sofia, obsessing over grind size before we ever thought about a business.
Adira started as the cup we wanted every morning. Never meant to be a 'brand' — just the bag we kept coming back to.
This year we crossed to America. We walked the coffee aisles, picked up sixty bags. Most without a roast date. Half called 'premium'. None told us who grew the beans.
So we built what we'd actually drink. Specialty grade only. Roasted in California. Shipped in five days. The bag we'd brew in Sofia — made for the American kitchen we built it for.
Adira mornings.
Real kitchens. Real cups. Tag @adiracoffee or use #adiramorning to show up here.
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