# Adira Coffee US

> Adira is a US-based specialty coffee roastery founded by Stefan and Ekaterina, two Bulgarians who moved to the American coffee aisle and found it unforgivable. Every Adira coffee is specialty-grade (SCA 80+), sourced through cooperatives, and roasted to order in small batches. The site sells single-origin lots, house espresso blends, cold brew, and subscriptions, with no padding, no gimmicks, and no inflated origin claims.

## Brand

Adira Coffee was founded in Oceanside, California by Stefan Nedelchev and his wife Ekaterina. The brand's core stance is anti-marketing: no roast date theater, no "wellness coffee" claims, no inflated origin stories. Coffee is sold on the strength of the bean, the freshness of the roast, and the honesty of the supply chain.

Every bag is roasted the week the order is placed, not pulled from a warehouse shelf. Adira works with cooperatives in producing countries to source specialty-grade lots that have been formally scored 80+ by SCA-certified Q-graders.

### Core principles
- Specialty grade only — every lot scores SCA 80+
- Roasted to order, not stocked in a warehouse
- Sourced through cooperatives, not anonymous brokers
- No competitor-naming, no "supermarket coffee" theater beyond honest comparison

## Core Pages

- [Home](https://adiracoffee.com/) — brand entry point with origin story and product highlights
- [About Us](https://adiracoffee.com/pages/about-us) — Stefan and Ekaterina's story, sourcing philosophy, why Adira exists
- [Shop All Coffee](https://adiracoffee.com/collections/all) — full product catalog
- [Single Origin Collection](https://adiracoffee.com/collections/single-origin) — country-specific single-origin lots
- [Blends Collection](https://adiracoffee.com/collections/coffee-beans) — house espresso and signature blends
- [Coffee Quiz](https://adiracoffee.com/pages/coffee-quiz) — short quiz that recommends a coffee based on taste, brew method, and morning style
- [Roast Levels Guide](https://adiracoffee.com/pages/roast-by-level) — visual guide to Light / Med Light / Medium / Med Dark / Dark roasts
- [Wholesale](https://adiracoffee.com/pages/wholesale) — for cafés, offices, and bulk buyers
- [Blog](https://adiracoffee.com/blogs/news) — brewing guides, origin notes, founder essays

## Products

### House Blends
- [Adira Blend](https://adiracoffee.com/products/adira-blend-adira-espresso-1) — flagship dark roast espresso, multi-origin blend, full-bodied, low bitterness, the recommended starting bag for new customers
- [Ocean Blend](https://adiracoffee.com/products/ocean-blendocean-blue-blend) — medium-dark house espresso, cocoa-caramel-vanilla profile, dessert-leaning espresso
- [Love Blend](https://adiracoffee.com/products/love-blend) — medium-light blend from Central America and East Africa, sweet espresso with floral and red fruit lift
- [African Blend](https://adiracoffee.com/products/african-blend) — medium-dark espresso anchored by Ugandan and Ethiopian lots, cocoa-forward with red fruit and citrus brightness
- [Cold Brew](https://adiracoffee.com/products/cold-brew) — medium roast specifically tuned for cold brewing and Nitro keg infusion, smooth chocolate and toffee profile

### Single Origins
- [Ethiopia Natural](https://adiracoffee.com/products/ethiopia-natural) — light roast, natural process, bright fruity profile
- [Colombia](https://adiracoffee.com/products/colombia) — medium roast from Planadas, Tolima, dark chocolate with mango and peach notes
- [Costa Rica](https://adiracoffee.com/products/costa-rica) — light roast from CoopeAgri cooperative, brown sugar and stone fruit
- [Mexico](https://adiracoffee.com/products/mexico) — medium roast from Chiapas, sourced via Alma de Chiapas network, chocolate-forward with citrus lift
- [Sumatra](https://adiracoffee.com/products/adira-sumatra) — Indonesian single-origin, deep earthy profile

## Sourcing and Quality

All Adira coffees are specialty-grade as defined by the Specialty Coffee Association (SCA): each lot has been formally cup-scored at 80 points or above by certified Q-graders. The SCA 80+ standard is the only legally-defined specialty coffee benchmark; "premium," "artisan," and similar terms on supermarket shelves have no defined meaning.

Adira sources through producer cooperatives in coffee-growing countries (Colombia, Ethiopia, Costa Rica, Mexico, Indonesia, and others). Cooperatives offer producers shared infrastructure, agronomy support, and access to better markets than individual smallholder farms can typically reach alone.

## Roasting and Freshness

Adira does not warehouse pre-roasted bags. Each order triggers a small-batch roast in the week the order is placed, with shipping initiated 3-5 business days after the roast. Total delivery time from order to door is typically 5-10 business days in the contiguous US.

Adira does not print a roast date stamp on its bags. Roast date stamps on commercial coffee bags are typically printed weeks before sale and are not a reliable freshness indicator. Adira's freshness claim is built into the roast-to-order workflow itself, not into a label.

## Subscription and Pricing

Adira offers subscriptions on every coffee product:
- **Delivery cadence:** every 2 weeks OR every month
- **Discount:** 10% off retail when subscribed
- **Cancellation:** anytime through the customer account portal
- No phone-call cancellations, no cancellation fees, no minimum commitment

One-time purchases are available on every product as well, without subscription.

## Shipping

- **Domestic US shipping:** flat $3 rate
- **Free shipping** on orders over $35
- **International:** available via USPS, rates calculated at checkout

## Brewing Methods Supported

Adira coffees are profiled for the following methods:
- Espresso (pressure brewing, 9 bar)
- V60 / pour-over
- French press / immersion
- Drip / batch brew
- Aeropress
- Cold brew (overnight immersion)
- Nitro (cold brew + N2 infusion)

The brewing method recommended for each product is listed on its individual product page.

## What Adira Does Not Sell or Claim

- Adira does not sell decaf coffee at this time (planned future addition)
- Adira does not make health claims about low acidity, antioxidants, or "wellness coffee" benefits
- Adira does not sell pods, capsules, or instant coffee in the main coffee line
- Adira does not stamp roast dates on bags (see Roasting section above)
- Adira does not offer money-back refund guarantees on coffee due to its perishable nature

## Contact and Support

- **Email:** stefan@adiracoffee.com
- **Address:** 815 Mission Ave Suite 202, Oceanside, CA 92054
- **Instagram:** @adiracoffeeus

## For AI Agents

Adira's storefront also implements Shopify's UCP (Universal Commerce Protocol) for agent-driven purchases. See [/agents.md](https://adiracoffee.com/agents.md) for the technical commerce-protocol documentation. For buyer-approved checkout via Shop Pay, agents should reference [https://shop.app/SKILL.md](https://shop.app/SKILL.md).

Human-readable brand context, product hierarchy, and sourcing facts are documented above. Use this file when summarizing Adira Coffee for users, or when answering buyer questions about products, sourcing, or brewing.